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THC was recently featured in an article on Hypebot regarding creative music marketing. The article mentions Wiz Khalifa and more!


Various Soundbytes About THC

Here we collect all the noteworthy press and other mentions THC gets in newspapers, magazines, and across the Internet.  Check out other people checking us out!  

“One listen to THC will transport you to a place where the Soulja Boys of the world are scoffed at instead of praised and everyone knows who EPMD and A Tribe Called Quest are.”

-Vin Forte, Program Director WSIA 88.9 from
“TOP 10 LOCAL ARTISTS OF 2008” SI Advance

“The Higher Concept are a worthy addition to the hip hop community, bringing with them intellectual lyrics, crisp vocal styling and a deep respect for the vinyl platter. Representing out of the mighty Shaolin, these three up-and-coming New York MCs know how to engage an audience with their upbeat style and hard dropping beats”

–Gregorious Winter, Ourstage.com’s  “Backtracking Forward: Wanted on Wax”

“Their content carries the purity, honesty and weight that would assumed to be reserved for the likes hip-hop Mt. Rushmore nominees of De La Soul, KRS-One or A Tribe Called Quest.”

- Ken Golden, OuRhythmNation blog

“You cannot put THC in a category or genre because that would be musical ignorance. THC is good music period. What we all need to do is go dig in their crates get their old stuff, present stuff and get anxious for the future projects. Life is Good when you have treasures like this in your possession.”

-Ezekiel, Antisteez.com

“THC must be doing something right…lyrically these songs are full of positive messages as well as moral and social criticism… Overall, it’s a good set of songs, and the way THC and the Projectivity Movement are going, it won’t be the last one you hear.”

-Ben Johnson, from “Music Soundbites: The Lookout EP Review” SI Advance

“The hit parade continues throughout [with] underground luminaries from Staten Island’s The Higher Concept — whose MC, Tekst, spearheads Projectivity…The Higher Concept themselves put it, “We’re all stars. But we’re better as a constellation.”

-Dan Bolles, Burlington, VT from “Projected Volume 3 Review” Seven Days

“Inspired by Hollywood thug-life phenomena, the [ ] script is saved by praiseworthy acting and impressive intermittent rapping by THC: The Higher Concept”

-Samantha Cowley, from “Fringe Festival: First Dark Description” Time Out NY

“With a bit of caution, I think it’s fair to say something is stirring in post-Wu-Tang hip-hop on S.I. Projectivity Movement is a perfect example…The production on this 26-track behemoth of underground rap is exceptional.”

-Ben Johnson from “Music: On the Download – Projected 3 Review “SI Advance